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Aligning Sales & Marketing

Do you ever feel like your sales and marketing teams are on opposing sides?  It’s been a constant battle for decades for many business owners. These two “sides” always seem to be chirping at each other…  “These leads aren’t good.”   “You don’t use our content properly to sell.” Tell me something…Is this representative of your sales and marketing teams?  WATCH THIS FUNNY VIDEO  However, the real question is…  Does it actually matter if your sales and marketing teams are aligned?  Will that really help you SCALE your business? I can simplify those answers for you in a few bullet points: You absolutely need sales. You absolutely need marketing. You ABSOLUTELY need them on the same page. Period.  Sure, you’re selling. Revenue is there. But it’s just OK.  Just  OK  is  NOT  how you are going to scale your business.  At this point you might say, “Well look, if I’m selling, I’m selling. Marketing does their thing, sales does theirs.”  And I’d agree, that works to a certain point. Say, up to a...

The Multitasking Myth

Ever been guilty of answering text messages during a meeting? Or checking email while you’re on a video call? MOST OF US do it. And if you said yes, who could blame you? Growing and scaling your business comes with a seemingly never ending to-do list. In our minds, it’s simply smart thinking to make the best use of our time, right? When your company is growing fast, we’re forced to find ways to “fit it ALL in”. But here’s something that may shock you… On average, people who try to multitask take 50% longer to complete a single task and make 50% more errors in their work than people who stay focused. Suddenly multitasking doesn’t sound like such a great way to get more done, does it? But, we were brought up believing that in order to be productive we must learn to multitask to reach our goals and get things done… At least I was . Here’s the problem with that… When you are moving the needle on multiple projects at one time instead of focusing on making significant headway on on...

#1 Entrepreneurial Blind Spot

One of the fastest ways to successfully  SCALE  your business is recruiting and hiring the right talent to get you where you want to grow… Yet 9 out of 10 Entrepreneurs  avoid it like the plague . Sure, most of us already know we need TOP talent to grow and scale our businesses, BUT the majority of Entrepreneurs  really  struggle “cracking the code” when it comes to  successfully  attracting, qualifying, hiring and  ultimately  RETAINING the right people  for their team.  In all fairness, it’s not like they teach us this in school. And I’ve yet to come across a training program or course that outlines a  proven formula and step-by-step process  to successfully hiring right-talent for each unique business   out there  (especially for Entrepreneurial-based businesses).  It’s our  Greatest   Entrepreneurial Blind Spot.    As Entrepreneurs, we eventually come to a pivotal point in our business when our sales and marketing will hit a plateau  (or in some cases, take a dive) ,  OR  our sales...