Twelve Points to Consider Before Hiring an In-House Search Engine Optimization (SEO)
When a Small, medium or big sized business needs a competent search engine optimization (SEO) consultant, there are four options available: 1 - Assemble a team of in-house webmasters, programmers and marketers to do the job. 2 - Contract the job to a specialized SEO company. 3 - Post an advertisement to hire an SEO consultant to work as an employee in the company. 4 - Get an in-house SEO consultant from a specialized company to work with their staff without being an employee. So, what is the best option for your company? There are many points to consider before taking your decision. 1 - Assembling your in-house team of webmasters and marketers will never work: From my long experience, assembling a team of in-house webmasters, programmers and marketers to do the job will never succeed as none of them has enough experience in optimization. Moreover, they do not realize what are the challenges that they are up against or the hidden problems from which their website is suffering. 2 - Apply...